Examining the Factors Impacting Consumer Online Purchasing Behavior During COVID-19 in Klang Valley

The initial appearance of Covid-19 has changed the lives billions people in world and disrupted consumers purchasing behavior whether online or offline shopping. internet given consumer empowerment where shopping been adopted by globally. Customers can stay at home shop with payment get delivery. This research aims to examine factors impacting retail business environment during Klang Valley. study focuses on five variables which are attitude, trustworthiness, security safety, loyalty marketing information how these impact crisis period utilizing Reasoned Action Approach Theory Technology Acceptance Model Theory. proposed is designed based quantitative model a questionnaire survey sample size 405 respondents. result provide knowledge about all supporting findings especially website topping list variables. Managerial theoretical implications important for businesses adopt channels expand globally using available technology social media channels. presents several considerations towards future should other different methodologies such as exploratory nature interviews understand behave differently circumstances pandemic.